"WeSC is a street fashion brand for intellectual slackers.
WeAretheSuperlativeConspiracy symbolizes what WeSC as a company represents; a group, a family of good and competent people working towards the same ideal and goals.
WeSC is not merely a brand in the fashion industry, but rather a company within the skateboard culture. We create “street fashion”, clothing with roots in a subculture that sets its own rules and follows its own trends.
The company was founded on January 7th 2000, our official “Day of The Superlative Conspiracy”. The founders are all avid skateboarders and snowboarders.
The idea was to create a street fashion brand, a brand that represented street fashion – not streetwear. We felt that the purpose contained more than just t-shirts and jeans, a broader selection for men and women. None of what we wanted to achieve was to be found in the distribution network that we related to. Today WeSC is available in more than 20 countries around the world.
WeSC is addressing people with awareness, regardless of race, religion or financial background. These people all share the values and lifestyle of the WeSC founders. We deliver “life after skate”, a more developed style that also targets people outside the skateboard community, but still shares its values. The particular “We-feeling” and community feeling in the skateboard culture is an ever present important key element in day to day operations of the company.
Superlative Conspiracy is the foundation for the entire company; it’s the idea and philosophy behind the company. One of the most important components of the Superlative Conspiracy™ is our Weactivists. A Weactivist is someone that is extremely good at what they do, world famous or totally unknown. Someone that has a “streetwise” mentality, that chooses his or her own path with a humble persona. A Weactivist is an informal ambassador that fly’s the flag of the Superlative Conspiracy in a variety of subcultures such as skate, music, film, art and so on. Our unique partnership with the Weactivists is sometimes tight and sometimes loose. WeSC loves to be challenged and wants to constantly seek out creative partnerships to grow the pond accordingly.
Its unparalleled image and brand building tactics make WeSC stand out from the rest."
It has apparel, which I was so surprised to find out when I visited the website, (their style is very laidback, casual, do visit) because I first found out about them as these SMASHING ED BANGER HEADPHONES! At first when I saw it in this mag at the club I was like WOAH those are really cute and ULTRA HOT! But then I saw it on the internet and I went "oh red and blue not pink and blue" but now the more I look at it the classier it gets because it really matches the style/image of its artists and So-Me, the guy who does the covers. I really wanna be a DJ and drop some heavy beats with my equipment right now.
Ed Banger HeadphonesIt turns out they have a couple of other collabos, with Steve Aoki and Amy Gunther, and THE BLOODY BEETROOTS!
OMFG
Unless you wanna show your fanlove, try this more understated pair, which LOOKS super sleek and high tech >.<>
He has very audacious designs, and that's the myspace link right there. A very distinctive, come hither pink panther colours style. It's so audacious, I suppose that is why his video has been banned on youtube. Well, you can still listen to the song, and imagine those dancing in your head. I actually watched the contraband material pre-ban ;) It's called Breakfast by Le Le, and it's a rather catchy house track ;) Well Parra hasn't only been seen on headphones, it's been seen on French label Sixpack which does a ton of collabos with graphic designers, like akroe, artists, illustrators, even Surkin is up there! Do visit, clicky boutique>tout sixpack to see all. I went through the whole list of shirts and have given it the stamp of fashion approval. GUYS, WEAR SIXPACK! (hint you'll look pretty WICKED). Well obviously, whoever has a hot bod will look good in 'most everything. Selling mostly t-shirts, we've seen the jap, the american version, now french. Il a vetements tres fantastique, regarder les hoodies! AUSSI, I'd love to see people wearing this:
By Morning Breath
(The vampire one is cute too)
This is becoming a too many to name post, but the freddy one is freaking hilarious! The typographical ones are SUPER FUNNY. Normally those are uncool, trashy and make you look like a douche, but these are super stylish and giggleblasters. There's one by Numskull, a couple by Grotesk. Agh two more:
OMFGUnless you wanna show your fanlove, try this more understated pair, which LOOKS super sleek and high tech >.<>
Wait, there's more. While browsing through this drool worthy collection of sexy, accesorizable headphones, I stumbled across this wood version of the Dutch illustrator Parra. Nothing more streetstyle than what looks like skateboard wood for headphones.
He has very audacious designs, and that's the myspace link right there. A very distinctive, come hither pink panther colours style. It's so audacious, I suppose that is why his video has been banned on youtube. Well, you can still listen to the song, and imagine those dancing in your head. I actually watched the contraband material pre-ban ;) It's called Breakfast by Le Le, and it's a rather catchy house track ;) Well Parra hasn't only been seen on headphones, it's been seen on French label Sixpack which does a ton of collabos with graphic designers, like akroe, artists, illustrators, even Surkin is up there! Do visit, clicky boutique>tout sixpack to see all. I went through the whole list of shirts and have given it the stamp of fashion approval. GUYS, WEAR SIXPACK! (hint you'll look pretty WICKED). Well obviously, whoever has a hot bod will look good in 'most everything. Selling mostly t-shirts, we've seen the jap, the american version, now french. Il a vetements tres fantastique, regarder les hoodies! AUSSI, I'd love to see people wearing this:What the! Ha ha ha. Love the lightning flashing across HATE. The fanciful AND. The SPARKLES, the SKULL, and the BLEEDING DIE... What really ties it all together is the simple message. I hate myself and I want to die. Just subtly overkill me already. Some of my other favourites:
By Morning Breath(The vampire one is cute too)
This is becoming a too many to name post, but the freddy one is freaking hilarious! The typographical ones are SUPER FUNNY. Normally those are uncool, trashy and make you look like a douche, but these are super stylish and giggleblasters. There's one by Numskull, a couple by Grotesk. Agh two more:
To top it off, here comes KITSUNE MAISON! You know kitsune, the french electro label. The vid below showcases their Fall Winter '09 collection and is set to Kitsune Maison Compilation 7, nouvelle!
MMM... tasty. I like Fashion x MUSIC.
-Miss C.
-Miss C.











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